Internet users do not click on a new page for no reason. Although opening a new page is a simple task and everybody has enough time to open new pages, finding the information you are looking for is more complicated than what amateur users imagine.

Let’s think about this issue more deeply. Do you know why you have clicked on this article? Perhaps, one of your friends has suggested reading this article to you, but this is not the reason you spend time here. You are here because the term loser in the title calls your attention. This is the strategy many journals use although sometimes the titles are not directly related to the contents.

There are two reasons that you pay attention to the term loser:

  • You are afraid of being a loser.
  • You are afraid of being a loser!


Now, I am going to describe the most important loser thoughts in marketing that are usually the oldest ways of thinking formed due to different reasons. These are the same thoughts that make many marketing plans to fail and be useless every year.