All posts tagged naming

Branding mistakes with Maxdome

maxdome

VODWith the formation of the Nazi regime in Germany, this country lost its influenceon domains like engineering, art and philosophy. For years, instead of being reminded of Beethoven, Mozart Nietzsche, Goethe and thousands of other important names, people throughout the world could just recall Hitler and his genocide. After the collapse of the Nazi regime, the Allied armies turned Germany into two eastern and western parts and for almost thirty years not only did political conflicts continue, but Germany’s internal situation also got worse. However, within thirty yearsbefore and after the fall of the Berlin Wall andthe reunification of East and West Germany into the Federal Republic of Germany, this countrywas driven to the path for significant growth and development.Not only it could compensate for many of the damages it had suffered, it could also grantitself a leading position in the field of technology and industry.Perhaps it could be claimed that although Germans do not have the marketing intelligence that Americans have, it is clear to everyone that the land to create sustainable brands is nowhere except Germany, a country in where Mercedes, BMW, Porsche, Volkswagen, Audi, Adidas, Fanta and dozens of other major brands have been offered to the world.

Good names sell better and survive more!

cocacola-logo

How you should find a great and memorable name for your companies and products?

brand-logosYou may ask yourself what the reason is for a rule-governed naming when the goal of a business is increasing the profitability by selling products. Will a ruled-governed naming influence the sales?

Definitely, the answer is yes. Good names sell better, gain more market share, are less likely to be forgotten, and compared with repetitive, nonstandard, commonplace or complicated names in the final run have more chance in winning the market. Unconventional names are doomed to perish!

Today, most of the marketing rules are reviewed and revised and many of former mistakes are no longer repeated. However, I think that in country like New Zealand, Iran, Hungary, Qatar, Oman and India whose future economy as well as supporting its young industry will be guaranteed with marketing, those mistakes may emerge at the level of translated books and when marketing instructors have less emphasized practical techniques and methods. Nevertheless, in such an environment where most of your rivals never think of an actual and carefully considered marketing operation, you will win the battle in the market if you take wise steps.

In the past, industrial countries believed that they can gain more market share by increasing the ability of their vendors, expanding sales channels and speeding up product delivery to customers; an absolutely correct opinion at the time, which is presently prevalent among a large majority of companies working in my motherland, Iran, and to some extent among companies in other countries. Soon, business owners realized that such a cycle can not bring about sustainably competitive power for them, because the advent of new products about which consumers and the society were more willing to talk caused that channels, numerous sales representatives and even most market share quickly lose their sales share and, in some cases, be permanently removed from the competitive market or withdraw from it despite the fact that they had powerful negotiators and vendors.