It’s been about 12 years since the time I really got familiar with eMarketing. At that time, neither I knew about eMarketing in its modern meaning, nor it involved so many new and various concepts, nor there were this many eMarketing experts in the world.
I guess that eMarketing experts are two groups. First, there are those who are fond of marketing and of course love their jobs, and second there are those for whom entering NASA is a big dream so they are forced to choose this job. The important fact, however, is that the title “eMarketer” requires enough expertise and proper mentality about the market rather than being solely a title. Nevertheless, we witness many of these seeming specialists every day who have to even concern about their monthly apartment rent.
But does the presence of such experts, whose number is not of course small, reduce the significance of this issue? Not at all! On the contrary, not only the importance of eMarketing to help marketing plans of the organizations is reduced, but due to saturated competitions a harder path than what can be imagined is placed ahead of you.